Now that we have this new system, how do we use it to get politicians to accomplish our goals? We're going to use an old variation on the “carrot and stick” approach. Politicians can accept our positive incentives (the carrot) or we'll nudge them on with some negative incentives (we'll beat them with the stick). The key though, is that the positive incentive is always available to them should they choose to accept it.
Positive Incentives—The Carrot
As a true political party, we can give a candidate everything a regular political party can give them: money, campaign workers, advertising, commercials, signage, and we'll bring one more thing the Republican Party can't—votes. Because our second-party members are committed to voting for the candidate our second-party endorses, it guarantees the candidate a specific number of votes. That's the reason it is important to vote in every election—primary, regular, run-off, and special. We must become reliable voters; voters politicians can bank their careers on.
We also have to be reliable in more ways than voting. Democrats have entities like unions and community-organizing groups that provide reliable grass-roots support. The Republican Party doesn't have any equivalent entities. Second-parties can fill that void; actively and reliably supporting productive Republican candidates. This is a large carrot (incentive) for any Republican politician.
A second-party should only endorse one candidate in any race, even if there are multiple productive politicians running in a primary. Endorsing multiple candidates splits your vote and waters down your influence. Conservatives splitting their vote in the primaries enabled John McCain to secure the 2008 Republican presidential nomination. Focusing on multiple candidates decreases our influence; focusing on a single candidate amplifies our influence.
Remember we said second-parties are the political version of small businesses—the engine of innovation in the business world? This is where it pays off. We're going to be the engine of political ideas; coming up with new and innovative ways to support candidates.
Negative Incentives—The Stick
We're going to create several new methods to chasten non-productive politicians. We'll also be eliminating some long-standing practices used to punish politicians that have historically had a negative effect on achieving our goals.
The most common ways for conservative voters to show their dissatisfaction with a Republican candidate is to either not vote at all or vote for the Democratic candidate to punish the Republican. Both must stop now, because both actions push the Republican Party to the left. When conservatives fail to vote, establishment Republicans consider them to be unreliable voters. Since their conservative voters are unreliable, they move to the left to pick up more voters. And what do you think establishment Republicans think when you vote Democratic to punish a Republican candidate? In their minds, anyone that would even consider voting Democratic is by definition a moderate/swing voter, and the way to pick up those voters is to move to the left.
Stop performing actions that push the Republican Party to the left. We're going with a new strategy: creating political holes.
How do you vote in every election when the only options are a rejected Republican candidate, a Democratic candidate, and a third-party candidate? You write someone in, but not just anyone. If a second-party has rejected the Republican candidate, they need to establish a write in candidate for that office. It can be any name (personally, I like A. Conservative), but it needs to be clearly related back to a specific second-party. When the votes are tallied, it will be clear to the rejected candidate and Republican Party how many votes they could have had, if they had been productive. Those missing votes are voter holes.
We're also going to create support holes. A support hole is the withdrawing of any type of support whatsoever. No money, yard signs, grass-roots support, nothing. This is harder to gauge, but this type of behind the scenes support is the life-blood of most political campaigns. When it goes away they feel it.
A rejection notice is when we actively work against a non-productive politician to either prevent their election or remove them from office. Note this does not involve giving any support to Democrats or a third-party (both activities drive the Republicans to the left).
A dull knife not only does a poor job, it's dangerous because its performance is unpredictable. Non-productive politicians are the dull knives of politics. They not only do a poor job, they are dangerous because their performance is unpredictable. For physical safety, dull knives must be made sharp or replaced. For the safety of our country, non-productive politicians must be made productive or replaced. Reject and remove from office all non-productive politicians.
Be just as creative rejecting candidates as endorsing them: handbills, posters, yard signs, advertisements, word of mouth, and public protests are just a start. For example, use pink (as in pink slip) as a base color for rejection notice literature and media. Display rejected politician's signs and bumper stickers upside down (an upside down flag indicates a problem; an upside down political sign indicates a problem with the candidate).
Tea Party activists learned quickly that Republican politicians are sensitive to conservatives protesting against them. It also sends up a huge red flag in the general public's mind—if conservatives are protesting a Republican candidate there must be something wrong with him. Rejecting a candidate is just as powerful a tool as supporting a candidate.